Social Media Marketing Campaign

Amplify your marketing campaigns with our social media management platform

Our social media management platform connects the accounts of pharmacies and drugstores across Switzerland, offering a unique opportunity for laboratories to directly broadcast their marketing campaigns to the end customers. This turnkey service allows you to efficiently reach your targets through messages delivered by trusted establishments.

To Hälsa

Why broadcast your campaigns on our platform

  • Direct access to end customers: Your messages are published directly on the accounts of pharmacies and drugstores, reaching end consumers without additional intermediaries. This ensures precise and targeted communication.
  • Optimized geographic targeting: With a network of partner pharmacies across Switzerland, you can tailor your messages to specific regions to meet local needs and maximize impact.
  • Enhanced credibility: Messages shared by pharmacies benefit from the natural trust clients place in them. By collaborating with these establishments, your campaigns gain legitimacy and impact.
  • Increased engagement: Consumers are more likely to interact with content shared by sources they know and trust. Using pharmacy accounts, your campaigns generate higher engagement rates.
  • Performance analysis: Through our platform, you receive detailed feedback on your campaign results, including reach, engagement, and conversions.

How does it work?

  1. Account connection: Pharmacies and drugstores link their social media pages to our platform.
  2. Centralized management: We handle their publications while respecting their identity and local needs.
  3. Campaign distribution: You provide your marketing content, which we integrate into the publications of connected pharmacies.

Ready to integrate your campaigns into our social media management platform?

More about Hälsa

A flexible service for your marketing campaigns

With our solution, you are not required to rely solely on our platform to publish your marketing campaigns. We offer a personalized approach tailored to your specific needs.

1. Go-To-Market: a tailor-made strategy

We support you in implementing a targeted Go-To-Market strategy by identifying and directly approaching the points of sale (PoS) you want to include in your campaign.

2. Manage and optimize your campaigns

With our service, you can manage, monitor, and optimize your marketing campaigns using precise indicators (KPIs). This approach maximizes the impact of your actions through the social media accounts of pharmacies and drugstores in Switzerland.

3. Competitive monitoring and existing analysis

We analyze the performance of publications promoting your brand and products through pharmacies and drugstores (POS). This analysis provides valuable insights to adjust and optimize your campaigns:

  • Publication audit: Analyze the performance of content shared by PoS on Instagram, Facebook, and TikTok to identify strengths and areas for improvement.
  • Competitor study: Analyze your competitors’ digital campaigns to compare strategies and uncover specific market opportunities within PoS.

4. PoS prospecting and engagement for your campaigns

We use a multi-channel approach to encourage PoS to actively participate in your marketing campaigns. Here’s what we implement:

  • Merchandising: On-site interventions by our merchandisers to explain and promote your campaigns.
  • Newsletter: Targeted email campaigns presenting your initiatives, highlighting their benefits, and encouraging PoS to publish on their social media accounts.
  • Communication on our social media: Posts on R8’s accounts to inform and engage PoS, showcasing campaign details and incentives to participate.

5. Performance tracking and analysis

We provide detailed tracking to measure the effectiveness of your marketing campaigns, whether distributed via Hälsa or other channels:

  • Monthly reports: Comprehensive reports on campaign performance, including metrics such as engagement, reach, and conversions.
  • Historical comparisons: Comparative analysis of results with historical data: YoY (Year-over-Year) and MoM (Month-over-Month).
  • Personalized insights: Data-driven recommendations to optimize your future campaigns and maximize their impact.

+850 Social Media Pages

A growing network to broadcast your campaigns directly to the customers of Swiss pharmacies and drugstores.

+250’000 followers

A potential social media audience ready to be targeted by your marketing campaigns.

Guaranteed Local Reach

Your messages directly reach local customers of partner pharmacies.

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