Measurement

• Traditional Process: Using a tape measure to take shelf dimensions, requiring the physical presence of a person to perform these measurements.
• Limitations: Although simple, this method can be time-consuming and prone to human errors, especially in large spaces with many references.

• Technological Innovation: Creating a digital twin of the sales space allows for a complete and precise digitization of the shelves.
• Multiple Advantages:
  • Increased Accuracy: Digital measurements reduce the risk of error, providing an exact representation of the available space.
  • Time and Effort Savings: Digitization avoids multiple trips to the point of sale for measurements, optimizing time and resources.
  • Flexibility: A digital twin allows testing different planograms virtually, facilitating adaptation to space constraints without physical intervention.

The ability to anticipate product placement and adjust planograms according to space constraints is crucial for maximizing shelf usage. The digital approach, in particular, offers significant flexibility and efficiency, allowing shelf managers to make informed decisions based on precise and up-to-date data.

In conclusion, while manual measurement remains a viable option for small operations or specific needs, the trend towards digitization and the use of digital twins represents the future of shelf management, promising space optimization, reduced operational costs, and improved customer experience.