Shelf Management

Shelf Management

Merchandising and effective shelf management, including adherence to a planogram, play a crucial role in optimizing sales space and can significantly impact revenue.

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Advantages of Merchandising and Shelf Management

  • Increased Revenue: Strategic product placement can enhance the visibility of high-margin items, thus boosting sales and revenue.
  • Improved Customer Experience: Thoughtful merchandising facilitates navigation within the store, enhancing the shopping experience and increasing customer satisfaction.
  • Optimized Sales Space: Efficient use of available space, guided by a precise planogram, ensures every product is in its place, maximizing space utilization and visual impact.
  • Increased Operational Efficiency: Adhering to a planogram simplifies restocking and inventory management, reducing the time required for these operations and minimizing errors.
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  • Adaptation to Consumer Preferences: Dynamic shelf management allows for quick adjustments to the product offering based on consumption trends and seasons, better meeting customer expectations.
  • Brand Reinforcement: Consistent merchandising aligned with brand identity strengthens recognition and customer loyalty, contributing to a strong and positive brand image.
  • Continuous Analysis and Improvement: Tracking the performance of various layouts and product sales allows for continuous optimization of merchandising strategies.

In summary, a well-designed merchandising strategy, combined with rigorous shelf management and adherence to a planogram, is essential for maximizing store efficiency and driving revenue growth.

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Preparing the Environment for a Review / Executive Visit

When an executive review or visit is approaching, every detail counts. At Rüfenacht Dekorationen, we understand the critical importance of preparing your commercial environment and POS for these key events.

Our specialized Shelf Management service focuses on optimizing your space to ensure an impeccable and professional presentation during these crucial occasions.

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Gestion Linéaire Revue Direction

+300’000km

Our merchandisers travel over 300,000 km per year

+2’000 POS

We work with more than 2,000 pharmacies/drugstores throughout Switzerland

+1’000 m2

Our warehouse has over 1,000 m² of storage space

Other Services

Display Stand

Digital Twin

Measurement